Fleet Feet Sports Launches The Power of Running
Marketing Initiative Celebrating the Charleston Running Community Begins Aug. 1
Mt Pleasant, SC – Fleet Feet Sports, the local retail leader in building and supporting the Charleston running community, announces the launch of its “The Power of Running” campaign.
The marketing initiative, a celebration of all that running together, running for good, running to inspire, and running for fun does in the local community, kicks off Aug. 1 in-store at 881 Houston Northcutt Blvd., Mt Pleasant and 117 E Richardson Ave., Summerville and online at www.fleetmountpleasant.com.
Planned events and campaign pillars include:
- The Power of Running For Good, a nine-weekend charitable effort done in partnership with Nathan Sports, Superfeet, Balega International, Adidas, New Balance, Asics, and Addaday. The store will collect a portion of the proceeds from the sale of select products and then donate the total sum to two local organizations: Limbs Without Limits- a non-profit organization dedicated to supporting and empowering individuals living with a mobility impairment to live a healthier more active lifestyle. The Summerville YMCA’s Communities in Schools- offers high quality afterschool academic and enrichment opportunities to low-income children who attend Joseph R Pye Elementary, Alston Middle and River Oaks Middle School.
- Run Happy Power Hour, an exclusive Fleet Feet Sports event created with Brooks Running that asks the question, “Which store can log the highest number of miles together in one hour?” The first Run Happy Power Hour will take place on August 17th at 6:30pm at the Mt Pleasant location and the 2nd will be on September 14th at 6:30pm at the Summerville location.
- Recess Run, an original event done in partnership with Throwback Fitness, that incorporates fun, elementary school-type games into a new take on the traditional “fun run.” The event is scheduled for September 23rd at 6:00 p.m. We invite all ages to join us in The Power of Running for FUN! We're going to take running back to its youth, when it wasn't about the miles, the pace or the training - it was just about RECESS!
- The Power of Running to Inspire, a national nomination contest sponsored by Mizuno that will recognize runners and extraordinary community or personal impacts resulting from those runners’ efforts or stories. This effort kicks off later in August.
The Mt Pleasant and Summerville locations join 149 Fleet Feet Sports locations nationwide in The Power of Running initiative. The community is encouraged to stay up-to-date with local events by visiting the store’s website: http://www.fleetfeetmountpleasant.com, Facebook pages: https://www.facebook.com/FleetFeetSportsMountPleasant and https://www.facebook.com/fleetfeetsummerville, and Instagram account fleetfeetmtp.